WIPOTEC-OCS ARTICLE | SEPTEMBER 2021 | PHARMACEUTICAL & COSMETIC REVIEW
SERIALISATION:
what cosmetics can learn from pharmaceuticals
Chanel No. 5 and Cool Water by Davidoff are among the top-selling fragrances. This popularity also puts them at the top of the list of products most counterfeited. If cosmetics companies want to avoid economic disadvantages and loss of reputation in times of globalization and growing online trade, they must act now. Solutions already exist within the pharma industry which could be advantageous to cosmetics.
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